“Social distancing is deliberately increasing the physical space between people to avoid spreading illness. Staying at least six feet away from other people lessens your chances of catching COVID-19.” Makeup artists, nail artists, hair stylists, and aestheticians are directly impacted by social distancing and the corona virus.
For those who do not feel comfortable purchasing product without testing,
Ulta and Sephora have encouraged the use of their digital make up services. The digital makeup services offer varying cosmetics for the skin, lips, eyes, mouth, and cheeks to sample virtually.
Overall makeup sales in the U.S. declined 4 percent to $1.8 billion in the first quarter, while more natural skin care products like tinted moisturizers and setting sprays to brighten skin became the fastest-growing segment within face makeup
As generations have evolved in their mindset of inclusiveness, cosmetics and skincare brands and moving towards gender neutrality.