How Social Distancing is Impacting The Beauty Industry

What is Social Distancing?

“Social distancing is deliberately increasing the physical space between people to avoid spreading illness. Staying at least six feet away from other people lessens your chances of catching COVID-19.”

Coronavirus, Social Distancing and Self Quarantine – Hopkins Medicine

As a reminder, the Center for Disease Control (CDC) and the World Health Organization (WHO) are providing updates and information of COVID-19 to help keep the public safe and informed during the investigation of this viral infection.

Due to the enactment of social distancing, many major events such as festivals, concerts, sports and other large gatherings have been suspended until further notice. The lack of activity is having a serious impact on our economy as more and more people are putting themselves under self-quarantines to prevent the spread. The stock market has been suffering great losses over the last few weeks COVID-19 has been ravaging the population.

The people are preparing for the potential of a recession resulting from the lack of spending on outdoor extra curricular activities like shopping in stores, eating in restaurants, and other tourism/hospitality attractions. There are however certain professions that are in a more complicated situation due to this shift in our social boundaries and in the economy.

Image result for makeup artist
Makeup Artists have hands-on jobs that are suffering due to COVID-19

As of now, major retailers Sephora and Ulta have closed their doors in an act to prevent the spread of the virus. While in-store sales will be impacted, both retailers have a functioning online store to continue business digitally, as well as virtual try-ons.

Makeup artists, nail artists, hair stylists, and aestheticians are directly impacted by social distancing and the corona virus. In the direct service side of the makeup industry, these professionals are constantly in close contact with their clients to complete their job. This is in direct violation of what the government and other health organization are advising us to do to protect ourselves. As a result, there is a major decrease in work available for these small businesses.

The impact is larger at this time of year due to school closures. Majority of high schools across the country are intending to be closed and continuing curriculum online for the rest of the school year. This means there is a high potential there will be no senior field trip, no in-person graduation ceremony, and of course no prom. Graduation and Prom season is a lucrative time of year for the beauty community resulting in a peak of services demanded.

In addition to school closures, social distancing will be impacting other social events like weddings which are another large source of revenue for the beauty industry as brides prepare for their big day.

With the cancellation of these major events and an unknown end date for things to “go back to normal” there will be a great economic loss for the beauty community.

How do you feel about the implementation of social distancing? Leave a comment!

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